Target

I observed Target, and my guess is that they market to mothers, because they usually buy the groceries, and do the majority of shopping for the family.
The outside of the store was simple, TARGET, with the company logo. Inside the store there was no noise other than that of talking and just general shopping. The merchandise was displayed with all the sale items near the front, brightly advertised. Everything in the store was easily visible. Floors were tile, for the aisles, with some carpet in the clothing sections. Signs were present to show you which section was which, and which aisles had what things. The cashier area was near the entrance/exit of the store, which was convenient.
The business tries to project a simple, retail store image. They try to offer a wide array of products, and make it a one stop shopping center. This is shown through design elements in a few ways. First, the simple store front, does not try to attract a ton of attention, yet it gets the point across. Once inside, numerous different items are present, from groceries to clothing.
Being a retail store, customers interacted in a typical fashion with the design. Walking up and down the aisles, they picked things that they liked off shelves or hangers depending where in the store they were.
I found it interesting that they put their brand items in front along with the sale items. Their products are usually cheaper and it is a good idea, because it will catch the eye of somebody looking for a better buy.